How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:25
Perception
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Artificial Intelligence Is Unlocking the Secrets of Black Holes - WIRED
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product
People
Why The Simpsons stopped producing Maude Flanders episodes?
Price
Processes
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Trump White House opens door to historic military deployment on U.S. soil - The Washington Post